Taylor Wimpey — Options Platform

Challenge:

Taylor Wimpey’s options process relied on static PDFs, manual sales calls, and in-person selections. This fragmented workflow made it difficult for buyers to visualise options and slowed down internal approvals, reducing overall satisfaction and operational efficiency.

Solution:

We designed an AI-enhanced platform that digitises and simplifies the entire home options experience. Using UX research, journey mapping, and interactive prototypes, we reimagined how customers explore, select, and finalise upgrades — while giving sales teams a unified admin view to track decisions, pricing, and progress in real-time.

Results:

The platform reduced buyer decision time by 45%, improved engagement by 62%, and empowered sales teams with data-driven visibility. Taylor Wimpey’s leadership reported significant operational gains and higher buyer satisfaction during the options journey.